New strategy for the Solar Age

Company wants to get away from government support schemes andunpredictable political behaviour and focus on deliveringlifecycle-solutions directly to customers. PV plants are no longerprimarily financial assets but built to cover on-site consumption.Customers require sophisticated energy solutions and financingmodels similar to mortgages or car leasing.

Amsterdam, 21 November 2013 – Global solarpower solutions provider Photon Energy N.V. is announcing its newglobal strategy with the intention to focus on investments andservices in multiple sweet spots in the value chain. The strategyis tailor made for the Solar Age, now that the world’s mostabundant energy source is available for on-site electricitygeneration globally at an ever more competitive cost. 

After having ridden the rollercoaster of the European PVindustry for the past six years Photon Energy’s managementtranslated several key experiences and insights into its newstrategy. These are:

1. “What the government gives, it can and will take away, and thensome”, hence no more bets on any support schemes for PVelectricity
2. PV plants are no longer merely financial assets but will bemostly built to cover on-site consumption
3. Customers require sophisticated energy solutions with a PVsystem being ideally the main supply source
4. Financing is by far the largest bottleneck for the globalroll-out of PV; the solutions are standardised financing solutionssimilar to mortgages or car leasing
5. Operations & maintenance including performance guaranteesin combination with insurance solutions are the key to standardisedfinancing
6. Diversification along the value chain and by geography arecrucial for risk mitigation
7. Sustainable shareholder value is only created by activitiesgenerating recurring revenue streams
8. The PV industry suffers from a strongly lacking life cycleapproach towards generating assets

The goal is to generate recurring revenue streams whilemaximising customer value. Photon Energy’s revised focus is now onCustomised Energy Solutions, Decentralised Energy Production,Standardised Financing, Operations & Maintenance and AssetManagement.

“The worldwide harnessing of solar energy will have alasting impact on humanity comparable to mobile communications andthe internet, not least because it will provide the 2 billionpeople living without electricity with access to these twoplatforms that we take for granted”, Photon Energy’sCEO Georg Hotar comments. “Solar energy also providesthe only viable exit from our dirty and dangerous energydilemma”, Hotar adds.

“The most exciting aspect is that we can be certain thatthere will be plenty of work over the next 30 years and beyond. Theonly constant variable will be the need to keep adjusting ourstrategy and business model”, explains CEO GeorgHotar. “Our desire to play a leading role in theglobal adoption of solar energy is what drives our passion: Energymust be affordable, clean, safe and accessible for everyone”,he concludes.

A detailed presentation of Photon Energy’s new strategy can bedownloaded from here

MEDIA CONTACT
Jan Krcmar
T   +420 773 032 182
E  jan.krcmar@photonenergy.com

ABOUT PHOTON ENERGY
Photon Energy NV is aglobal solar power solutions and services company with sixdivisions of expertise that together cover the entire lifecycle ofsolar power systems. The company serves the needs of clients withextensive know-how in project development, investment management,project finance, insurance, technology solutions, EPC and O&M.Photon Energy is headquartered in Amsterdam, Netherlands and hasoffices in Germany, Australia, Canada, Czech Republic, Slovakia andItaly.